Marrissa Sands
Projects
Now that I've talked the talk, check out how I've walked the walk with various projects I've created or co-collaborated on:
Social Media
Content Creation, Social Listening, Community Management & Social Strategy
From 2017 to 2019, I was a student worker and social media manager at the Trojan Athletic Fund. Along with being a Development & Fundraising Intern, I was able to apply my knowledge of social media both in and out of class to develop TAF's social media presence. Using analytics, I was able to increase their following by 1,000+ followers by engaging with donors online and providing opportunities to share their stories on our platform.
Graduate Program Capstone Project
December 2019
For my capstone, I created a training via PowerPoint that makes a case to executive leadership teams as to why when creating a CSR program for a company has to be approached from a place of authenticity, not their bottom line. Additionally, instead of targeting external stakeholders (i.e., customers) as the primary audience, the company could use it to engage its employees further as they lend themselves to be excellent brand advocates for the organization. After this training, executives will have a more definite sense of how to create a partnership between the organization and its employees to launch or build upon its CSR programming.
Audience Tool Assessment
Software Research & Analysis
Every Thursday, a member of the Strategy + Consulting Team presents their Lunch & Lunch, which focuses on a range of topics from a client deliverable to best-in-class examples from others within the industry. For my presentation, I conducted a tool assessment on live audience engagement tools to understand how we can help our clients pivot to online events during COVID-19.
Influencer Campaigns
Content Creation & Strategy
While obtaining my master's at USC Annenberg, I took a class that explored influencer marketing. Our final project was to create an influencer marketing plan and required that we develop assets as part of the deliverable. I created these assets in ProCreate. The first photo is an example of an Instagram story. The other images are examples of how the influencer could further engage with his followers and promote his beauty brand and DJ career.
